AATU dog food review (UK, 2026)
Affiliate links: we may earn a commission if you buy through links on this page, at no extra cost to you. We haven't fed-tested AATU ourselves; this review is based on AATU's published recipes and prices, checked 9 November 2026.
Try it for half price
AATU currently offers a 1.5 kg bag of 80/20 Free Run Chicken for £9.99 instead of £19.99, with free delivery on a first order (price checked 9 November 2026). It's a limited-time offer, so check the price on AATU's site.
See the AATU introductory offerWhat is AATU?
AATU is a British premium pet food brand, a trading name of Inspired Pet Nutrition Ltd, registered in North Yorkshire. It makes dry and wet food for dogs and cats built around one idea: dogs are carnivores, so the recipe should be mostly meat.
Is it made to order for your dog? No. AATU sells standard recipes, not food formulated for an individual dog. You choose the protein (chicken, salmon, duck or turkey for dry food) and use their feeding guide for portions. If you want food personalised to your dog's profile, that's a different kind of company, such as tails.com.
What's in it
- Dry food (80/20): 80% meat or fish, 20% a blend of fruit, vegetables, herbs and botanicals.
- Wet food (90/10): up to 90% meat or fish.
- One named protein per recipe — useful if your dog reacts to certain meats.
- Grain-free, with no white potato or gluten, and no artificial additives.
- Chicken dry food analysis: 32% protein, 18% fat, 2% fibre.
What it costs per day
AATU is one of the more expensive foods we track. For a normally active adult dog, on the best-value bag (10 kg, £83.78):
| Dog weight | Food per day | Per day | Per month |
|---|---|---|---|
| 5 kg | 99 g | £0.83 | £25 |
| 10 kg | 167 g | £1.40 | £42 |
| 20 kg | 280 g | £2.35 | £71 |
| 30 kg | 380 g | £3.18 | £97 |
Portions are our estimate from the published analysis (AATU doesn't list calories on the product page). Always check the pack guide.
Who it suits
- Owners who want a high-meat, single-protein food and are happy to pay for it.
- Dogs with sensitivities to particular proteins (talk to your vet first).
Who might skip it
- Anyone on a tight budget — a food like Barking Heads costs roughly half as much per day. See AATU vs Barking Heads.
- Dogs that need a lower-fat diet.
- If you're unsure about grain-free: US regulators have investigated a possible link between some grain-free diets and heart disease (DCM) in dogs, without a firm conclusion. Ask your vet, especially for breeds prone to heart problems.
Our verdict
AATU is a well-made premium food with a clear, meat-first recipe and good transparency about ingredients. It's worth trying if its approach suits your dog — and the starter bag makes that cheap to test. If cost matters most, use our calculator to compare.