Comparison
AATU vs Barking Heads: which is better value?
Affiliate links: we may earn a commission from either brand, at no extra cost to you. Prices checked 9 November 2026.
Both are premium British dry foods, but they take different approaches: AATU is meat-first and grain-free; Barking Heads uses a lower meat share with rice and oats, and costs much less per day.
Side by side
| AATU 80/20 Chicken | Barking Heads Chicken (All Hounder) | |
|---|---|---|
| Meat | 80% meat or fish | 50% free-run chicken |
| Grains | Grain-free | With rice |
| Energy | ~378 kcal/100g (our estimate) | 370 kcal/100g |
| Bag sizes | 1.5 kg £16.20 · 5 kg £48.81 · 10 kg £83.78 | 2 kg £11.88 · 12 kg £46.34 |
| Price per kg (best bag) | £8.38 | £3.86 |
| Subscription | Discount on repeat deliveries | Advertised 20% off subscriptions |
| Starter offer | 1.5 kg £9.99 instead of £19.99 (limited time) | — |
Cost per day
| Normally active adult | AATU Chicken | Barking Heads Chicken |
|---|---|---|
| 10 kg dog | £1.40 (£42/month) | £0.66 (£20/month) |
| 20 kg dog | £2.35 (£71/month) | £1.11 (£34/month) |
| 30 kg dog | £3.18 (£97/month) | £1.50 (£46/month) |
Which should you choose?
- Choose Barking Heads if value matters most — it's roughly half the daily cost with a good-quality recipe.
- Choose AATU if you want a high-meat, single-protein, grain-free food — and try the starter bag first.
Not sure? Compare costs for your dog's exact weight or read our full AATU review.